"Bad science gets rewarded in the short-term (i.e. published) then is ignored and thus ultimately excused much like the bad behavior of the kid in Target whose temper tantrum earns him a slushy. Mom or dad are too busy, too distracted, too unmotivated, too fill-in-the-blank to address the dreadful performance and thus it gets a pass and remains a regular feature of the kid's behavioral repertoire."